Case Study: How We Booked 18 Sales Meetings in 30 Days for a U.S. Marketing Agency
Client Background
Our client, a U.S.-based marketing agency, provides services such as PPC ads, Meta ads, and SEO. They primarily relied on referrals and paid ads to bring in new clients, but this made their growth unpredictable and increasingly costly.
The Challenge
The agency needed a consistent way to generate leads without depending solely on referrals or battling rising ad costs. They had experimented with cold email before but struggled to get results — largely because they were pitching their services directly in the first email. This approach resulted in no positive replies and wasted effort.
Our Approach
We built a tailored outbound system that flipped their approach from “sell first” to “value first.”
ICP Research & Buyer Avatars: We identified their most promising niches and built detailed buyer avatars for each segment.
Custom Lead Magnets: Instead of pushing a service pitch, we created unique lead magnets for each avatar, offering value upfront.
Personalized Messaging: Each campaign was carefully crafted to match the pain points and goals of that avatar, making outreach more relevant and engaging.
Full Setup: From list building to copywriting to deliverability, we handled the entire outbound system.
The Results
In just 30 days, we booked 18 qualified sales meetings for the agency.
Client Feedback
The client was extremely satisfied with both the volume of meetings and the quality of leads.
