Case Study: Helping a Mid-Sized Enterprise Build a $60,000 Pipeline in 45 Days
Client Background
A mid-sized U.S.-based enterprise providing AI-powered chatbot solutions to the healthcare and local government sectors. Prior to working with us, their primary sales channels were webinars and networking events. Their outbound efforts, however, were underperforming, generating less than a 0.5% reply rate.
The Challenge
The client needed a predictable and scalable way to book qualified sales meetings with decision-makers in their target industries. Their reliance on offline channels and an outdated outbound system was slowing their growth. They wanted a solution that could deliver consistent meetings with enterprise buyers.
Our Approach
We built their cold email engine from the ground up:
ICP Research & Segmentation: We segmented the lead list by job title and crafted unique angles for each persona.
Repositioning the Offer: Instead of using the overused “AI” positioning, we reframed their solution as an enterprise-grade chatbot platform. This helped them avoid being lumped in with generic AI vendors.
Personalized Campaigns: We developed tailored copy for each segment, ensuring relevance to healthcare and government use cases.
Deliverability Setup: From domain warm-up to inbox health, we ensured high deliverability rates.
The Results
The client expressed strong satisfaction with the quality of leads and the fact that they were speaking with the right buyers.
Client Feedback
Identifying and addressing areas for improvement is essential to maintaining a high-quality user experience. Whether it's optimizing site speed, enhancing service offerings, or refining design elements, continuous improvement is key.
